Sweet Sin Design

As the company, vroom.com, grows and evolves, new icons had to be designed for usage. While many of the icons for vroom.com were already designed by a previous agency, there was no manual on how to create new ones. I undertook the task of deconstructing the original design, creating a new pattern for subsequent design.

While it is considered a better way to design icons small, I always start large so I can see the details better. My rule is to start at 1000px artboard with 800px as the boundary. This allows me to use the golden ratio rule and keeps each icon consistent throughout a pattern.

These icons are then used for marketing pages, marketing assets for vendors, and for any internal components that are needed.